Heard about EVERYBODY? I hadn’t, until I read a piece about 5 sustainable fashion brands/names in a recent i-D online editorial.
“EVERYBODY is a clothing and lifestyle goods company inspired by reality–people, cultures, science, history, life.
We are approaching design and manufacturing as a new frontier–conscious of Workers, Ecology and Ideas. To us, that means leading with creativity and ensuring our production is always ethical and as earth-friendly as possible.”
I won’t go in on the definitions of sustainable & eco etc. I’ll allow you to read up on some if your not sure of what it involves when it comes to brands & the future. But, I’ll share some of my thoughts and why EVERYBODY stuck out to me and why they are so fantastic…
I’m know I’m late for the train with this one, but I most definitely couldn’t resit sharing/posting about this brand, as sustainability is a topic that I’m analysing everyday and constantly wondering about. A topic that even I don’t always know where to start, other than making simple changes in my own consumer habits like, taking my own shopping bags to the store and not accepting receipts. The trouble is.. many of us don’t know who or what’s out there to help us begin.
I do in addition also have a larger long term vision that I too hope to one day put in to action. EVERYBODY just helped tick another box to show me that it is possible, while allowing me to see that it’s far wider… It’s about the whole sourcing, manufacturing, selling & recipient process…
Along with the rights today that we have in “freedom of speech” – just about, “gender equality in the work force” – just about, and so on… We’ve come to a place in time where we are now, more than ever able to shape and create pathways not only for ourselves and immediate families but for one another and the following (without much interference from higher powers). Maybe they really are allowing us to do all the work, as they know we are fighting for change anyway, so why should they bother stepping in with billions to sort it? Who knows? I’m sure many of us sit here and think it’s the governments job to sort every aspect of the sustainable/go-eco talk by themselves (at part, a lot of it is their responsibility yes), I’m sure a lot of us think about this. I know I do as I sit here most days myself wondering just that…
However, looking at movements like EVERYBODY simply reiterate to me that it should involve us too and that we should be leading it! We should take as much control in our world’s sustainable living development & growth as we can. Like I said, we are at a time where we have so much movement as free beings that we need to create this pathway ourselves. Of course there will be limitations and hurdles. But it’s us that live the everyday lives. Think about it… If we simply pick up a plastic bag every time we shop and don’t re-use or recycle it, we are actually a part of the problem and already in a negative mindset if we don’t see the value of recycling. Some of the supermarkets are actually giving incentives such as get 5p off your next shop if you return a bag. They are even producing their shopping bags to be recyclable too. So your task is you just need to reuse it or pop it in the right bin to start helping out.
Begin to participate…
Now, as EVERYBODY are a sustainable fashion brand it shows you that you should be concerned that one step further past recycling plastic bags. Sustainable & eco manufacturing can be applied to every step in every industry. EVERYBODY, help to establish the quirk and great need in up cycling, recycling and re-using and they involve so many people and industry sectors whilst doing it. It’s funny how many people will shop a lot of pound & yen at a thrift or vintage shop which is fantastic, but we never really manage to support local developments that could someday go mainstream and be in huge demand. To me, EVERYBODY is the future. It’s so easy to just head to a normal high street fashion brand store and pick something up, but why not begin searching for eco movements such as EVERYBODY, who really make it as clear as day in their intentions for their brand, their manufacturing processes and ultimately their long term intentions for us.
Don’t wait for change, change you…
You may or may not know about my recent stint and now part-time life in Tokyo, Japan… However, upon my recent return to London it confirmed and then sprouted some very much rooted thoughts about life & humanity, that I’ve always had bubbling inside of me as I’ve grown. I’ve now become very much stripped back. I’ve come to question about everything I use; do I need this? and if I don’t, how will I dispose of it? Reason being is Japan is one of the leading nations in taking care of personal and non-personal possessions/items, minimalistic living, design and fashion, and with experiencing that innovative leadership and living it day in and day out over a long period, it opened my mind to so much more and how we should be working together to generally consume less or most definitely consume with long term sustainable intentions.
Taking a look at the convenient heat patch in Japan – The “Kairo”
Japanese Heat Pack – Kairo
Japanese Heat Pack – Kairo
Japanese Heat Pack – Kairo
BEAUTY – How Japanese keep warm when out – Taking a look at the “Kairo”.
In Japan, temperatures are… let’s just compare it to England… Same seasons at the same time of year but more extreme!
However, it has been noted by my Japanese pals (especially Tokyoites), that the weather during Winter months is/has been becoming increasingly warmer. I myself, have felt that Tokyo 2015 December was definitely a few degrees up from 2014. Due to the fact that I was able to wear an open cocoon coat for the whole month without freezing to death!
Anyway, it seems that the Japanese will come up with any possible invention for necessity and convinience as some of you may or may not know! And for the winter months it’s the trust worthy KAIRO!!!
It’s not really a beauty product as such, but more of an item that you will purchase for just about any part of your body to keep warm (although you find them in beauty and drug stores). Its basically a heat patch and some are designed for injury and muscle aches also! And ladies… trust me it works wonders for those once a month back/stomach pains!
Okay, so the deal is – you can buy ones with adhesives or simply ones that you would hold (just like the ones in the photos!). These patches can be bought in a variety of sizes and also length of time that they stay warm. Most commonly you would purchase a pack of KAIRO at your local drug store, but can also be picked up at a Combini (convenience store) and a Supa (super market). As most of them come, you open the individual pack and the moment it is opened and given body contact (some you need to shake to activate – or bend) it develops heat pretty rapidly. Also as you can see in the photos of this post, this particular hand warmer lasts for 12 hours! And, I might add, yes it does! Just to note – When you don’t hold it or wear it after opening, the heat will begin to decline, but will pick back up once you give that body contact again.
They can come in singular packs or as much as 20 (as what I have seen). There are also a few brands available at great prices! something like 600 YEN for 10 large KAIRO in Tokyo. Possibly even cheaper in other areas or more independent stores. The only problem for these are, I really have no idea of how easy they are to dispose of! They are definitely not recyclable 😦 but, I suppose you can save them for a really cold day or for a serious ache when needed.
Beauty usage, I often see a lot of girls who will plan to go out for an evening and dress up (with little clothes on in Winter), put the foot KAIRO on in their heels, one on their tummy and back and carry one for their hands! I’ve not yet tried it but I’m pretty sure it keeps you warmer than without!
Im sure you can also get packs of these online to be sent to England (or worldwide) by Typing in “Japanese Kairo Heat Patches”. They may come in at a steeper price than usual as would in Japan, but shouldn’t really be too costly at all.
I also found this great article for more about the history of the KAIRO in Japan, have a read in you are interested.